Meaning early in the morning. You know, before you are even clothed. So that bread is fresh, and you will definitely want to buy a sandwich utilizing it. Good slogan.
Special thanks for this photo to my only authorized guest Wa Picker, my wife.
Yeah, I remember back in college when a group of us guys would lean our heads together, admiring a passing beauty, and say, "She looks like she could scrape the baked-on cheese off a casserole."