June is
the month for weddings, traditionally, I think because people
want to be married before Independence Day rolls around, rendering
their newfound lack of independence ironic.
I picked up a bridal
magazine recently out of morbid curiosity, to see what they are trying
to sell the unsuspecting brides of the 21st Century. The magazine was
titled "BLI$$," or something to that effect.
Reading a
bridal magazine, much like predicting the winner of "America's Next Top
Model," is not something a straight man should ever do.
If space aliens
came down from the sky and looked through a bridal magazine, they would
come to the conclusion that the women of our species cannot stand
upright without dramatically leaning against something for support.
They
would also surmise that women's legs must each be about five feet
thick, considering the amount of poofy cloth required to cover them.
The
days of ads with a pretty bride posing in a pretty dress are gone, if
they ever existed. Now the typical ad shows a young woman, a hand held
to her head as if she has just been startled, while trying on a $3000
wedding gown, by a bull moose.
The obvious conclusion, of course, is
that this is an Alaskan bridal shop.
Another ad shows a
bride striking a pose before an open window with a sheen of sweat on
her chest, as if this danged heat is about to drive her to jump.
Yet
another has a pair of dejected-looking waifs with purposely slumped
shoulders as if to express, "Yes, I am getting married today, but I am
untraditional, and my new husband will need to understand that I am
tired of fighting gravity."
Aliens would assume that
brides are an unusually hairy and pasty-faced species, judging by the
products being hyped. There is a "hydrating razor," "nude air foam" with
"aerated pigments" to cover up blemishes, and another type of goo to
help "unclog your pores" for the big day.
Some ads
sell suits for men as well. In one, a lanky bestubbled hunk gazes into
the distance grimly and grips his pinky finger as if the fate of the
world depends on pinky pressure.
Or perhaps he is engaged to
sweaty-woman. Perhaps his nervous gesture is purely concern for her
welfare.
I imagine a whole universe in which these models scowl and
slump into and out of relationships. Befoamed. Hydrated. Unclogged. And
that is when I realized I had to put the magazine down and walk away.
. . .