This sign makes me want to yell "FUL! ISO Beauty-FUL!"
I asked the young woman in charge of this mall kiosk if ISO stood for something, like "International Standards Of," but she was from an indeterminate Eastern European country, could not understand me, and basically said "It is the name of the store."
She was so beauty, though.
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All pics shot by and © George Waters, The Wa Blog
